أسلوب تجريدي يبسط العناصر مع المحافظة على نسب واقعية

وهكذا يظل التصميم حديثا وجديا يتوافق مع المحطة الإخبارية 

 

   التصميم يستند على جذع شجرة، يحمل فصول السنة والأحوال المختلفة للطقس

إخترنا هذا الرمز لما تمثله الشجرة من إنعكاس واضح لحالة الجو، فهي تتبدل مع إختلاف الفصول 

 

Style frames design, part of a pitch for Aljazeera weather section.

 

We created an abstract design that’s on one hand easily associated with Aljazeera channel ID and  spontaneously recognized by a viewer, keeping it smart - artistic - edgy - human centric.

 

The concept supposed to highlight different weather conditions in different locations. Therefore we have proposed and created multiple islands, connected by tree bruches. In each scene, weather changes via different  landscapes and human activities effected by weather (spring, summer, autumn and winter). 

 

 

We understand that this peace needs to fit within a serious news channel, and the biggest challenge of this job is presenting original and very different treatment from classical weather idents.

 

Special thanks to Ramzan Alnoimi and Luis Branco!

Concept Development

Luis Branco
 

 

Thank you!